Wednesday, December 01, 2004

The End of Propoganda

I got a letter today at my parents house from Propoganda, the U2 World Service Magazine, which has been the priority ticketing supplier for previous tours. The letter came with a U2.com membership card attached and said the following:

Dear Propoganda subscribers,

It's no secret that with the success of U2.com over the past four years, Propoganda, the band's official magazine, has appeared less and less frequently.

The net has become the best way to communicate quickly and directly with U2's audience.

As a ground-breaking band magazine, for two decades Propoganda offered a unique inside-track on what U2 were up to - exclusive interviews, unseen photos, rare CD releases and, of course, the chance to guarantee purchase of concert tickets!

We have been working on creating that same experience online and this month u2.com is set to relaunch with a "Members Only" area which will give subscribers access to an enormous range of exclusive U2 content.

When launched to the public, subscriptions to u2.com will be $40 p.a. but because you were a subscriber to Propaganda and may have part of your subscription unfulfillled, you may join U2.com for $20 for the next twelve months.

A subscription to the area via your personalized "U2.com ID card" will bring you immediate online access to what the band is up to.

Of course, U2.com will also continue to bring you up to date news of the band, as it does at present on a free subscription basis.

Best wishes and thanks for your support of Propoganda down the years.

Propoganda and U2.com
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I don't quite know what I think about this. Unfortunately, more people will know about this and subscribe to this, so although we'll still be able to get guaranteed seats this way for the concerts, it will be a broader market going this route, limiting the chances for getting the best seats. I hope that they something like "The heart" on the upcoming tour.

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